We live in an age of hyper-narrative. This does not only apply to the podcasts we listen to at work or the series we stream at home on the sofa. This applies to everything, from the clothes in the wardrobe, to the trips we share on Instagram and not least the food we eat. It’s about creating a destination that people react to, in a positive way of course, something that you want to tell family and friends about, briefly and briefly, create a “word-of-mouth” effect. We create destinations with strong concepts and work consistently throughout the entire production chain – from the sketch table to the finished product.